the role of the public information officer fema the role of the public information officer fema

281757518-Role-of-Catering-Establishment-in-Tourism-Industry-PRINT.docx. PIOs need to have a complete understanding of the community's demographics in order to: A. There are also professional social networking sites with sections for jobs. We wanted questions answered, we wanted stories to be able to do, and we had one place to go to and that was great. Different types of written products include the following: View actual news releases, statements, and fact sheets on the InciWeb site [http://inciweb.nwcg.gov/]. University of California, Merced hiring Public Information Officer Public Information Officer Jobs and Salary A campaign on hurricane awareness wont get much play in December. A theme that begins in this course and is carried throughout the Public Information Training Series, the 95/5 concept A. is a management concept unique to public information management. The role of the pubic information officer. * Redundancy is important in case the computer you are using doesnt have an available or operating USB port or CD drive. Mayor Holden: We need to get in advance of different things that could happen, and begin to put a television show together to talk about the things that people should be aware of and what they can do. Lets look at some general descriptions of social media available: Many blogs provide commentary or news on a particular subject; others function as more personal online diaries. Public information can help people make the right decision at the right time. PIOs get their message out by communicating directly with the public, working through the traditional news media and through new media. Within minutes pictures, videos, and messages about the destruction are available on social media sites, Web sites, and throughout the news media. Lieutenant Doug McCleve: One of the reasons why we felt it was so important to put together a Joint Information in the first, Center in the first place is because we knew that there would be all aspects of State government involved in this process from providing basic food and clothing and shelter for these people who have had nothing for up to a week. Now that youve got a goal statement, the next step is to create messages in support of the goal that are suited to your target audience. To be eligible for the course, the student must successfully complete the following courses: The completion of the following courses is recommended but not required: The Center for Domestic Preparedness (CDP) is an Accredited Provider (AP) of Continuing Education Units (CEU) and is authorized to award the following CEUs for successful completion of this activity: IACET (International Association of Continuing Education and Training) 3.2 CEUs, 1-866-213-9553 between the hours of 7:30 a.m. and 4:30 p.m. CST, Contact Us Over 150 PIOs working a major disaster, often from different locationsall to ensure clear and accurate information is being delivered amid the confusion of a disaster response. Develop a picture of who you want to reach with your message by asking: Now that you know what you want to communicate and to whom you will communicate, next you need to develop and implement your campaign. Private wiki servers require user authentication to edit pages, and sometimes even to read them. Coming back after the fire to retrieve them, their ghostly shadows left indelible evidence of the inferno that swept through their home. Message mapping B. Dissemination C. Tracking and documentation D. Media analysis. Remember to treat amateur journalists the same as you would any other journalistwith courtesy and respect. Score .9906. Influence an audience to modify behavior C. Sell government or nonprofit products and programs D. Enhance social media, 11. Select the correct definition Public Information A. Coordinates the release of accurate, coordinated, timely, and accessible public information to affected audiences, including the government, media, non-governmental organizations (NGOs), and the private sector B. B. report to the Finance/Admin Section Chief when arriving at an incident. 0 All goals should have a target date for completion. Zoom lenses, parabolic microphones, and just plain observant reporters may be able to discover sensitive or protected information from your incident command post (e.g., zoom shots of maps, recorded conversations, etc.). Doug Miser. They have access to the officials. In a crisis, getting the right information to the right people at the right time is more important than catching a dangling participle! The following was originally posted on CDC Public Health Matters Blog on May 16, 2011, by Ali S. Khan. +O,))8+l"O{i9"5QKh^R7YH'gI@P+,,#+pbH,ZJt-9#)*~{"Dxu A. Make sure the media area is far enough away and/or your workspaces are shielded from prying cameras, microphones, and eyes. Smith activated the State Emergency Operations Center, which coordinates State firefighting efforts in these situations. Through ancient voodoo and folk-lore traditions, shows like theWalking Deadwere born. Governor James Smith today declared a state of emergency in the Great A&P fire that is rapidly spreading west. Check Web sites and social media sites, read newspapers, watch TV, and listen to radio to know how your message is getting out. Your organization may have other format preferences, such as single-spaced and one-page only. Practice talking in 5-second to 8-second sound bites. Make it less likely that your release will be cut C. Impress people in the target audience D. Be a barrier to communication, 22. This lesson introduces you to some emergency management principles contained in the National Incident Management System (NIMS). The median, annual pay for public relations specialists, during the same period, was $52,090, with the top 10 . Responsibilities of the Components of the ICS Organization. Supporting information can be described as: A. Social marketing is the use of commercial marketing principles to: A. NIMS Overview Communities across the nation experience a diverse range of threats, hazards, and events. This lesson introduced you to different tools you can use to communicate your message as a PIO, including: In the next lesson you will learn how to prepare quality written products for these tools and how to speak effectively with the media and to the public. First name. Selects the right tools for the messages. endstream endobj 495 0 obj <. Youll be quite surprised at how the elected official mouse makes all the difference with the children. Final Exam for: IS-29.a: Public Information Officer. Joanne H. Moreau: The media is embedded in our Emergency Operations Center. Speak to several members of the media at one time, especially during an incident. FEMA-NIMS@fema.dhs.gov NIMS Basic Guidance for Public Information Officers 2 II. The Public Information Officer is responsible for interfacing with the public and media and/or with other agencies with incident-related information requirements. Avoid getting involved in these media disputes. The word zombie comes from Haitian and New Orleans voodoo origins. But its not just preparedness information that the mayor and his team also have a plan for, they also have focused on how to provide critical and accurate information during an emergency by including every emergency response agency in the Emergency Operations Center the EOC and embedding the media in the communication process. This awareness-level training is suitable for new PIOs. The JIS is a system that ensures coordination and integration of information across jurisdictions, organizations, and agencies during an incident. Poor grammar and misspelled words can confuse the audience and hurt your credibility, but the most important goal is to communicate. Evaluate the effectiveness of your campaign. Keep the subject and verb close together. Weve all seen at least one movie about flesh-eating zombies taking over (my personal favorite isResident Evil), but where do zombies come from and why do they love eating brains so much? PIOs need to have a thorough understanding of the communities they serve. A strategy to effectively use all the tools (traditional media and evolving media) together and determine the best mix of tools for what you want to communicate. Use the media area for all media releases and conferences. B. is to wait for direction from the incident commander. C. includes reporting to the Operations Section Chief during an incident response. The steps to organize and conduct a news conference or briefing are: Note: You may want to identify several knowledgeable people to assist and provide information at the news conference or briefing. 524 0 obj <>stream The following table shows what you need to provide for a television story, the advantages of television, and its limitations. One that is completely out of reach is de-motivating. Identify contacts and sources that are relevant to your organization. What problems are you having in your community? This is a release that you post online. Different types of Web sites can be used to get information to your community: Email is another way that you can get information to members of your community and organization. Time will also impact the shelf-life of your campaign. Verdi White: The way that we set this particular operation up is we took the Incident Command System and made it an overlay onto the National Guard that had the infrastructure to be able to do all the functions that we needed to accomplish to do this, and of course one of the central components of, of an incident command system is the public information piece. Generally, there is no review before modifications are accepted. Joanne H. Moreau: Working with the children, and with such an emphasis on the children, we wanted a tool that could reach them. Also, it may be necessary to explain to them the danger, and how if they fail to heed the warnings and become injured, they may endanger others who would have to then go in to rescue them (e.g., passing into the plume of a Hazmat area, traveling over an unsafe structure that may collapse, or moving into the line of fire of an armed suspect). Making sure community members understand the events that unfold during severe weather, pandemics, and non-emergency scenarios . Technology has a great impact on your ability to manage the message. Overview: The FEMA IS-29.A course was published on 8/5/2019 to familiarize participants with the concepts underlying the PIO role. Communicating factual information with the public is the most important job function of a PIO. Watching the background. This lesson presents information on how to effectively communicate with the whole community regarding the importance of being prepared for an incident. Describe evolving media tools, including social media, for communication. A PIOs proactive approach to public information enhances credibility in messaging. A social networking site is a great tool for: Now you know about the many tools available to get your message out. When a newsworthy incident occurs, the media will be there, whether youve invited them or not! Information developed and disseminated in anticipation of, during, or after an emergency to provide specific life- and health-saving information C. Issuing a news release on a seatbelt law (public information); announcing a road closure due to a multiple-car accident (emergency public information) D. Information collected, assembled or maintained by an organization in connection with the transaction of official business and available for dissemination to the public, 2. In their haste, each suffered minor injuries, including stitches for their son who cut his ankle on the glass of the first floor window. Well, were here to answer that question for you, and hopefully share a few tips about preparing forrealemergencies too! How or what can your community learn from these events? Proactivity occurs during A. C. Identify all the news media covering the area. Gathering feedback and heading off problems, Explaining your mission, policies, and goals. News releases should provide accurate, factual information that is attributed to its source. If there is a reason that the media cannot be allowed access to the scene, consider using a media pool to restrict access while allowing them to get the images and interviews they desire. A Federal structure designed for large-scale, multijurisdictional incidents B. Provide information and updates in a timely manner. Traditional media (print, radio, television). While local, tribal, territorial, and State governments may have different laws regarding transparency and open government the general principles are to be: As a PIO, it is important to know the laws that apply in your area because of your role in providing information to the public. Salary Statistics for Public Information Officers. Students also learn message development and . Information developed and disseminated in anticipation of, during, or after an emergency to provide specific life- and health-saving information C. Issuing a news release on a seatbelt law (public information); announcing a road closure due to a multiple-car accident (emergency public information) D. Information collected, assembled, or maintained by an organization in connection with the transaction of official business and available for dissemination to the public, 8. As part of conducting research, you have identified populations in the community who are vulnerable and need the information from your campaign. In such a scenario zombies would take over entire countries, roaming city streets eating anything living that got in their way. In movies, shows, and literature, zombies are often depicted as being created by an infectious virus, which is passed on via bites and contact with bodily fluids. T;)D2Dt `NY"`~XH@P ` Include information on evolving media contacts, instructions, and resources. Emergency Management Institute Illustrate the multiple roles of the Public Information Officer and the media in planning for and responding to an emergency. Communicating public information messages internally to the workforce is important because it allows the PIO to: A. They can be timelesslike encouraging children to be active. Many edits, however, can be made in real-time and appear almost instantly online. The Governors declaration allows the use of State resources in paying the costs of fighting the fire. Managing Public Information for All-Hazards Incidents (MPI) is a four-day course that provides students with the practical knowledge of the role of the Public Information Officer, the National Incident Management System, emergency communications methods, risk communication, and interpersonal skills. Some examples include traditional media using: An important step when communicating is to continually evaluate and adjust your message by monitoring the media. Providing good public information helps people make the right decisions at the right time and can instill public confidence in the organization, which is primarily important because: Tammy Kikuchi: Having the Joint Information Center for this event was critical. 1. Measurement is how you evaluate success, but make sure your numbers reflect significant achievement. The public information officer (PIO) reports to the incident commander, who in turn reports to the agency or jurisdictions responsible. The benefits of social media include the following capabilities: New social media tools are being developed and implemented all the time. 3 Step Guide for Assistance, Federal Emergency Management Agency | Emergency Management Institute, Notice to Applicants for EMI or NFA Courses, How to apply for a FEMA Independent Study course (Online Course), How to apply for a course held in EMI (On-Campus Course), Non-Resident Courses (EMI Courses Conducted by States), National Standard Exercise Curriculum (NSEC), Master Exercise Practitioner Program (MEPP), Emergency Management Professional Program (EMPP), National Incident Management System (NIMS), Integrated Emergency Management Course (IEMC), Disaster Field Training Operations (DFTO), Schools Multihazard and Mass Casualty Planning, Virtual Table Top Exercise (VTTX) (Sites participate from home via VTC), Critical Infrastructure Security and Resilience, Exercise Simulation System Document (ESSD), Guidance on COVID protections for EMI students, Please review the IS FAQ's for more information, IS-29 Public Information Officer Awareness, E/L0388 Advanced Public Information Officer, Master Public Information Officer Program, Special collection: Emergency Management Institute student papers, E/K0389 - Master Public Information Officer Implementing Communications Strategies for Whole Community Leadership, E/K0393 Master Public Information Officer Applying Advanced Concepts in Public Information and Communications, E0394 Master Public Information Officer Mastering Public Advocacy Plans to Create an Effective Community of Stakeholders. Some evaluation data can be collected without contact with the audiencefor example, number of Web page hits or increase in the quantity of smoke alarms purchased. The role of a PIO can be executed by one person or as a team, depending on the emergency and what resources are available. Manages resources including supplies, personnel, and equipment. Depending on where the media area is, the media representatives will need to be able to connect with their microwave towers or uplink with a satellite. This lesson presents information on how to effectively communicate with the media and the whole community. This lesson focused on how to communicate effectively, which involves: In the next lesson you will learn how to use your tools and skills to communicate information about being prepared to your community. The activities a PIO chooses in non-emergency times (95%) has a significant impact on how successful he or she will be in the 5% spent in emergency response and recovery. Once again, we see a fire threatening our citizens and their homes. Determine information to be communicated to the public. The news release should use the inverted pyramid as illustrated below. Tammy Kikuchi: The response was overwhelming. Additionally, it can provide those in executive level roles the necessary knowledge of PIO roles and responsibilities during an emergency. Describe the role of the Public Information Officer (PIO) in an emergency. The Public Information Officer Awareness Course (IS0029) is designed to familiarize participants with the concepts underlying the PIO role. You can use different types of media and different avenues to get your message out, including: According to a Pew Research Center project conducted in December 2010, Americans now get most of their news information from television and the Internet, with newspaper readership declining. FEMA IS-29: Public Information Officer Awareness Course Summary D. seek media release approval from the Communication Unit Leader., 24. Resident/Non-Resident, Trainer Program, etc. Check off the things you would plan to include in your Go Kit and add other items as you see fit. Describe the role and function of the Public Information Officer (PIO). Public information entails the processes and systems that enable effective communications with various target audiences. View IS-29.a - Public Information Officer Awareness | FEMA Emergency Management Institute (EMI).pdf from CIS 20 at SUNY Empire State College. What will you change in future campaigns? Learn and respect your media contacts deadlines. Do you follow through? All of the above, 23. Select the correct definition External Affairs A. Coordinates the release of accurate, coordinated, timely, and accessible public information to affected audiences, including the government, media, non-governmental organizations (NGOs), and the private sector B. During an incident, the media wants: At an incident scene, after you have conferred with the Incident Commander to assess the situation, you can begin to manage the situation by making contact with the media. When preparing written products, it is important that your message is understood. Timely updates and corrections to information in evolving incidents. It was absolutely the very best thing we could have done. This course can provide a basic understanding of the PIO function for those new to the position. Holding the session indoors, if possible. Identify how messages should be conveyed. Joanne H. Moreau: We are able to work with all agencies and give a real solid unified message. Cell phone(s) with email capability or satellite phone(s), Flash drives and CDs* containing the elements of the crisis communication plan (including news media contact lists, PIO team contact lists, information materials, etc. ), Manuals and background information necessary to provide needed information to the public and media, Topic-specific fact sheets, backgrounders, talking points, and news release templates (hard copy and electronic), Business cards with 24/7 contact information, Funding mechanism (i.e., credit card, etc.) Provide public information, emergency public information, and community education to your internal and external target audiences. The press saw it. At the end of this course, participants will be able to: Federal Emergency Management Agency | Emergency Management Institute, Notice to Applicants for EMI or NFA Courses, How to apply for a FEMA Independent Study course (Online Course), How to apply for a course held in EMI (On-Campus Course), Non-Resident Courses (EMI Courses Conducted by States), National Standard Exercise Curriculum (NSEC), Master Exercise Practitioner Program (MEPP), Emergency Management Professional Program (EMPP), National Incident Management System (NIMS), Integrated Emergency Management Course (IEMC), Disaster Field Training Operations (DFTO), Schools Multihazard and Mass Casualty Planning, Virtual Table Top Exercise (VTTX) (Sites participate from home via VTC), Critical Infrastructure Security and Resilience, Exercise Simulation System Document (ESSD), Guidance on COVID protections for EMI students, Please review the IS FAQ's for more information, Define emergency public information and the importance of being proactive. Office: (301) 447-1200 Fax: (301) 447-1201, (800) 621-FEMA / TTY (800) 462-7585 For highly visible or controversial matters, it might be best to have a leader in the organization speak. Media pools are used to restrict access to an area due to space limitations or safety issues. hb```"g@($CC4i9"Mp1:u3;;:*&d@|Hh 9C$,;30K2=e$b00 D! B. an important part of the PIOs job. B. is not bound by public record laws. The test questions are scrambled to protect the integrity of the exam. News releases should adhere to the Associated Press (AP) Stylebook. Tammy Kikuchi: I would say it, whatever expense it takes for your Public Information Officers to get the training, spend it. Monitor to determine if the media coverage is: Whether or not your organization is using social media, you should still monitor it. Another way to get information to the media or public is by directly sharing with multiple members of the media through a news conference or briefing. With an eye on public safety, the mayor began looking for a way to educate people about disaster preparation and response. Other data requires that you reach out to the target audiencefor example, to conduct focus group sessions or implement random telephone, email, or print surveys. As a PIO, when you get to the scene, you will first make contact with the Incident Commander to gather information and assess the situation. Promote government programs and activities B. An important part of your role as a PIO is to communicate with your community before something happens.